Tourism Industry Development Project -Fleurieu Regional Development

Tourism Industry Development Project

This one year development program is aimed at businesses who have a capacity to grow. Interactive workshops providing skills in business management and project development will be provided by suitably skilled mentors. Group mentoring and training will be provided to clusters of businesses to develop quality packages to increase their capacity. One on one mentoring will be provided to cluster participants to assist skills development.

The range of business and skills development workshops will include:-

Business Skills Training

Business and operational planning
Marketing - practical advice
Project development
E-commerce opportunities
Quality systems and accreditation
Effective advertising
Customer relationship management (CRM) strategies

Mentoring

Cash flow budgeting and management
Pricing and costing
Performance measurement
OHS & W
Business planning
Quality systems and accreditation
Cooperative marketing - packaging
Cluster development

Skills Development for Women

A large percentage of tourism businesses in the region are managed by women. This program will enable women in the tourism sector to develop support networks and provide access to ongoing sources of information and advice.

Project Objectives

To increase the management capability of tourism businesses
To increase the capacity of tourism businesses through group and individual mentoring
To increase the quality of tourism businesses through greater uptake of tourism accreditation processes
To increase the turnover and profitability of tourism businesses
Create additional employment opportunities in the industry and regions
To increase the linkages and market opportunities between Fleurieu Peninsula and Kangaroo Island tourism businesses.

This program will be delivered to a minimum of 40 small to medium size regional businesses across the region and businesses will be invited to participate and address the selection criteria for the program.

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